A brochure may look harmless, but it can actually be your company’s saving grace in terms of its marketing needs. That folded piece of paper can bring very strong effect to your business’ development. However, shabbily created brochure can yield precisely the opposite. It can weaken the progress and slow down your company.

Taking time to ascertain it presents all the relevant data is the key to a winning marketing. Have your brochure professionally produced to make certain it has all the correct ingredients.

If you are just getting started in business you may be tempted to do your brochure yourself. Go professional from day one on your marketing materials. They are an investment and not an expenditure. Professionally created materials will bring you clients and the cash flow to follow – the reasons why you are in business.

To make a brochure that sticks out, you need to follow three essential design rules.

1. Getting The Cover Right:

Your cover is your very own sales rep. Since brochures are inactive tools, you need something that will “talk” to the readers to flip the pages and read further. You won’t be able to do that with a poor cover. You need something that will captivate their interest.

The cover should answer the WIFM question – What’s in it for me? Clients should be able to relate to the first page. They should be lured into it, thinking that there might be something for them beyond its pages.

2. The Content:

After successfully inviting the readers to flip the pages, the brochure should hold the readers’ curiosity a little bit more with its content. It should give the readers what they want to see and, simultaneously, what you need to impart.



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Don’t go into “overkill mode.” Flooding your readers with too much info will certainly lose them. Keep it brief and compact; only include key details that matter.

3. Leaving Your Calling Card:

After grabbing their notice with the cover and providing them data with the content, offer the readers something to hold onto by leaving your company’s number and address.

Give readers more alternatives in contacting your company by providing other forms of communications other than telephone number and address. Also include your fax number, email address, and website if you have. Don’t forget to print them all in bold fonts and set them up in a noticeable position on the brochure.

Giving your readers a an unmistakable call to action cause will finalize your brochure. Readdress the essential value of your service to them so that they get moved to take action or buy something from your company. Remember, people will only purchase something from you if they think that something is of value to them.

Discover how creative catalog designs can accelerate your business growth using qualified graphic design. Free reprint avaialable from: Effective Brochure Design Tips For Those New In Business.

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